Ski slope discs

Piste discs: the icon of signage that combines safety and visibility

Piste discs are a timeless symbol of ski signage: present along every slope, recognizable by their blue, red and black colors, they guide skiers in total safety and are a constant point of reference throughout the day on the snow.

In addition to their essential function, the discs become an effective means of providing the brand with a continuous and integrated presence within the ski area.

Safety, orientation and communication in one medium

Slope discs are designed to indicate with immediacy:

  • the difficulty level of the slope,
  • the numbering of the trail,
  • the key points of the route.

Thanks to their widespread distribution throughout the resort, they ensure clear orientation for guests and maximum recognizability of the applied advertising message.

Continuous visibility along the entire ski area

The presence of the discs in each section of the slope allows constant communication: the brand accompanies skiers and snowboarders during the entire descent, generating:

  • high frequency of contacts,
  • strong memorability,
  • natural integration into the ski landscape.

A simple, unobtrusive but incredibly effective medium that combines guest safety and daily brand visibility.

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Innovative

sitour Italia combines decades of experience with the constant search for innovative solutions, developing state-of-the-art technologies and media strategies for mountain regions, always geared to market needs.

Flexible

sitour Italia offers customised and tailor-made communication solutions, ensuring an effective connection with the public in mountainous areas.

International

sitour Italia is part of the largest network specialising in digital Out-of-Home advertising and information technology for ski areas and mountain destinations in the Alps.